Caridad Ravelo has been in the Advertising industry for over 20 years, and she has worked in every form of communication imaginable for a variety of clients and brands (almost 200) including Automotive, Sports, Entertainment, Food, Non-Profit, Retail, Telecom, Financial Services, Insurance, Travel & Tourism, Political, and Pharmaceutical.

Caridad is an award-winning creative writer, a creative multimedia producer; an artist that is always inspired by the surroundings and passionate about the magic that goes into writing and producing powerful, inspiring, in culture, and strategic branded content, but most importantly, she is an expert in the Hispanic Market in the U.S.

Ravelo actively conceptualizes campaigns for linear, social, and digital, develops creative presentations, presents concepts to clients, provides creative and strategic consultation to clients, writes original scripts, taglines, and lyrics, translates from English to Spanish, translates websites, proofreads existing scripts to guarantee a quality piece, pre-produces, creates craft production books, produces, coaches talent on set, proofreads all rough cuts and final cuts, and writes new business commercial adaptations to potentially sell and adapt to air commercials.

Caridad is bilingual but Spanish is her mother tongue.